We at Underdog have recently produced a new identity and website for Market Chemistry.

Market Chemistry help organisations re-assess their strategic intent and develop the right plans and infrastructure to optimise their business performance.

A few of us here at Underdog have a history of working with many top brands, helping create big ideas that work through the line. One such client was PZ Cussons which owns the Imperial Leather and Carex brands. At the helm back then was Paul Colback – Global Marketing Director and now co-founder of Market Chemistry. Those few, now applying our trade here at Underdog, spent many a day and night plotting the domination of the antibacterial hand-wash and shower gel markets, among other things, with Paul and his team.

So it’s a great pleasure to be working with Paul, Steve, Bob and Tony at Market Chemistry and it’s good to know that Paul rated us so highly from those days at PZ Cussons that he came to us for this project. Well, he had to get it right because this time it’s his own money.