Those hugely experienced people over at Market Chemistry have launched a sister company, Brand Chemistry with the aim of  catalysing brands through strategy and deep insight into people.

The new website states “At the heart of every great brand is strong insight that is translated into action. Our approach builds out from existing insights or establishes new ones to provide a strong foundation for the work we do from that point.” We couldn’t agree more which is why we plan to work alongside the guys at Brand Chemistry on projects in the near future.

Paul Colback, ex Global Brand Director of PZ Cussons and Bob Jones, ex Managing Director of PZ Cussons are no strangers to the team here at Underdog and we are pleased that they chose to work with us on these projects.

Luckily for us, they have enough experience to see that even though we are a relatively small agency, the team at Underdog has one of the biggest track records around.