Health care provider Bupa has appointed Chester Advertising Agency Underdog Creative to deliver a suite of banners to drive online acquisition of its medical insurance by businesses.

Underdog and Bupa have a relationship which spans the past two years and we have started work on the project with the campaign set to run through 2009 and 2010.

The creative will feature a mix of traditional and ‘shapes’ executions and challenges many preconceptions currently held by smaller companies about the affordability and flexibility of Bupa. The banners will feature heavily on many UK sites over the coming months.

We have a real two-way relationship with Bupa and share learnings and insight with each other regularly which fits with our ‘Let’s think together’ ethos. We’re delighted to develop and enjoy our relationship with Bupa as well as increase exposure of their offer to small business in these challenging times.