Today sees the launch of the very first Smyths Toy Scrappage Scheme promotion. Customers can now bring any old, unwanted or even broken toys into their nearest Smyths Toys Superstore and they’ll get a voucher for money off a shiny brand new toy.

The campaign was created to be fully media-neutral and is working through national press, radio, in-store, flyers and online. Click here to see some work.